HOW TO RUN SUCCESSFUL TIKTOK ADS WITH PERFORMANCE MARKETING SOFTWARE

How Machine Learning Enhances Ad TargetingA marketing campaign's efficiency relies on where the ads are placed. Handling brand name safety and security and alignment, as well as making sure that the advertisement isn't presented next to negative or non-factual material, are essential for the success of any kind of retargeting approach.

The Benefits of Automated Bid Management in Performance MarketingManual CPC bidding offers total control over campaign budget and keyword expenditure, allowing marketers to make adjustments based on performance insights. On the other hand, automated bid management systems use algorithms to optimize bids in real-time.